HI, I'M FERNANDA!
Business Strategy, Innovation, and Strategic Design Consultant with experience advising large organizations on the design and implementation of transformation initiatives. Specialized in foresight, branding, and trend analysis, I develop diagnostics, qualitative research, and strategic initiatives aimed at turning cultural shifts into opportunities, designing products, services, and experiences aligned with both human needs and business objectives.
Experienced in Employer Branding, Innovation, and Organizational Transformation, driving cultural change and leadership and talent development. With more than 10 years of experience in the creative industry, particularly across the fashion and cultural sectors, I combine cultural research, trend analysis, branding, and strategic design to help organizations understand their audiences, anticipate change, and build relevant brands.
BUT WHAT IS STRATEGIC DESIGN?
[and what does this have to do with innovation?]
Within the design field, strategic design is a discipline that combines research, creativity, and business thinking to identify opportunities, anticipate trends, and develop solutions aligned with both human needs and organizational objectives. Its application enables organizations to transform cultural and market insights into relevant products, services, experiences, and brands.
Strategic designers work across functions, connecting consumer insights, trends, organizational capabilities, and business goals to support decision-making and innovation. Their role is to facilitate processes of exploration, definition, and strategy development that create business value, strengthen relationships with audiences, and enable organizations to adapt to constantly evolving environments.
SERVICES
From consulting on innovation projects to the development of learning and training programs, the services I offer are grounded in design thinking and its project-based approach. Their goal is to investigate and build innovative alternatives and pathways by expanding perspectives and ways of seeing. Here, design brings a more holistic vision to the way we understand and relate to the world around us.
