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FERNANDA

Hello, and welcome to my portfolio!

As you may have noticed, my career path has not been linear. My experience spans from the creative industries to strategic consulting across the Americas, Europe, the Middle East, and Africa.

Along the way, I learned how culture shapes behavior, how narratives influence markets, and how systems evolve—connecting creativity and strategy to generate meaningful impact.

Today, I am based in Barcelona and studying Branding Futures at ELISAVA, while working independently with organizations navigating transformation and innovation across different sectors.

I am always open to new collaborations. Curious minds and meaningful conversations are always welcome.

Feel free to get in touch. 😉

PORTFOLIO
PROJECTS

TOUS Backstage
 

Brand Strategy | Retail Experience

#orgulhofamilia Dione Freitas

Pride Meta + TODXS 
 

Brand Strategy | Marketing Campaign

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2040: New Ways of Loving and Belonging

Trend Research | Foresight | Strategy

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Vale Global Trainee Program
 

System Design | Project Management | Branding

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What Design Can Do
 

Strategic Design | Facilitation

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Expresso Acesso
 

System Design | Project Management | Innovation

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Leroy Merlin Design Award
 

Project Management | Partnership Building

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Nada Absolutamente Nada
 

Executive Production | Project Management

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9º Mercosur Art Biennial
 

Executive Production | Project Management

SERVIÇOS
SERVICES

From consulting on innovation and branding projects to designing and facilitating learning and development programs, I use strategic design and its project-based approach to explore challenges and build innovative pathways through expanded perspectives and new ways of seeing. Here, design serves as a tool to bring a more holistic and strategic vision to your business.

Branding and
Strategy

Design and
Innovation

Education and
Learning

CONTATO

Observing signals.
Interpreting change.
Identifying opportunities.

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