FERNANDA
CASTILHOS

TOUS Backstage reimagined the TOUS brand experience by transforming the retail environment into a space for discovery and participation. Inspired by the backstage atmosphere of fashion week and grounded in the jewelry house’s creative process, the project combined brand strategy, experience design, and spatial storytelling to bring consumers closer to the brand’s values, stories, and craftsmanship.

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Developed to engage creative communities and customers during fashion weeks, the concept strengthened emotional connections with audiences while demonstrating how branded spaces can create differentiation, engagement, and long-term value.