HI, I'M FERNANDA!
I am a social designer who' believes in design's power to promote change to society. I am interested investigate people's interaction with products and services and how they are able [or not] on meeting their needs. I take design to fields as education, social justice, accessibility, environment and technology, blurring its borders with the aim to create something new and valuable to the users and to the Earth.
BUT WHAT IS SOCIAL DESIGN?
[and what does this have to do with innovation?]
Within the field of design, social design can be defined as a design process that contributes to improving human well-being.
In this conception, the premise is that designers and creative professionals have a responsibility to bring positive changes to the world, both from a market perspective but mainly from a social and environmental perspective,
where the solution is co-created with the user.
The social designer thinks the world from the perspective of human development
and social capital, to design products and services that are desirable, viable and profitable. In this process, profitability is one of the pillars of the sustainability of a product, service, process or system, and the work of the designer is an active
facilitation in the search for an innovative and strategic solution.
SERVICES
From creative and investigative projects to professional and personal advisory, the services I offer are
created with a design thinking approach and aim to investigate and build alternatives and innovative
paths by expanding the our perspective.
The design here brings a more holistic view of the way we relate to our world. From a more conscious
approach, we will create projects, businesses and initiatives that generates others ways of leaving.
