Expresso Acesso
Expresso Acesso
Expresso Acesso was a strategic design and brand activation project developed for the Instituto Tomie Ohtake with sponsorship from Cielo. Based on the understanding that access to culture depends not only on mobility but also on a sense of belonging, the project combined place-based research, community co-creation, and institutional partnerships to connect the Canindé neighborhood with some of São Paulo’s most important cultural venues.
The initiative introduced a free bus route supported by cultural mediation activities and local engagement programs, expanding participation among audiences historically excluded from the city’s cultural circuits. At the same time, it strengthened Cielo’s positioning as a brand committed to inclusion, access, and social impact, transforming cultural investment into a tangible experience for the community.
How can brands create meaningful pathways to culture and opportunity?
