FERNANDA
CASTILHOS

Pride Meta + TODXS

#orgulhofamília was a branded content campaign developed for Instagram and Meta in partnership with TODXS and Mães Pela Diversidade. Built on the understanding that coming out impacts not only individuals but also their families, the project invited influencers to share their personal stories and foster conversations around belonging, acceptance, and diversity. The strategy centered on documentary-style storytelling led by the creators themselves, strengthening authenticity and audience connection.

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The result was an IGTV mini-series supported by live activations and public discussions during Pride Month, expanding the campaign’s reach while reinforcing Instagram’s position as a platform for representation, community, and social change.